Customer communications

Before anything else, it should be pointed out that Eurolife confines the delivery of its services to the strict context of public relations, which means communication tools such as advertising, sponsorship and sales promotion that are also used to convey messages outside of the company, are excluded from our scope of activities.

This being the case, public relations allow an enterprise to communicate with targeted customers and other stakeholders such as prospects through a variety of different channels that are clearly different with great power of expression. As such, public relations are a communication tool of choice, e.g. to boost the notoriety and the image of a brand or an enterprise, ramp up customer loyalty and accordingly drive up sales.

The elaboration of customer communications is made to occur in four stages that are: the definition of the communication’s target, the setting of the goal (e.g., raising the notoriety, changing customer attitudes to a given service), the construction of the message (Who ‘says’ What and How), and finally the choice of the channel to be used. This choice is made from among three channel categories: print channels (e.g., annual reports, newsletters, magazines), electronic channels (e.g. corporate websites, owned blogs and social media), and interpersonal channels (e.g., seminars, speeches, social events).